Alan Paine

In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming. Godalming was then a small town with a long history of wool production. By 1920 the business had grown to include supplying specialty shops with cable-knit sweaters, which were increasing in popularity at this time.

Alan Paine's most famous unofficial patron, the Prince of Wales ordered his own personalized sweaters, finished in his regimental colors. By 1940, Paines had gained such an unrivalled reputation that the company was commissioned to make woolen sweaters for Britain's armed forces.  In 1970 the company was further honored with its second Queen's Award for Outstanding Export Achievement.  

Franco's is proud to offer a wide selection of knitwear, sport jackets, and outerwear for men at our Lakeside Avenue store. Below is a small sampling of available merchandise. Come see us!