Holiday Sale Today - Both Stores!

Peter Millar in Richmond | Fall Collections

In the ever-evolving landscape of men's fashion, finding a menswear store that not only meets but exceeds expectations can be a game-changer. Imagine a haven where sophistication meets versatility, and the shelves are adorned with the epitome of timeless style – welcome to the unparalleled world of the menswear store boasting the largest inventory of Peter Millar menswear in the Richmond Virginia market.

The Peter Millar Legacy:

Peter Millar is synonymous with refined elegance and uncompromising quality. Known for its commitment to craftsmanship and attention to detail, the brand has become a benchmark in contemporary menswear. As a store that proudly boasts the largest inventory of Peter Millar menswear, Franco's is not just a shopping destination; it's a celebration of a legacy that transcends fashion trends.

Unrivaled Selection:

Step into this menswear haven, and you're greeted by an extensive and unrivaled selection of Peter Millar pieces. From impeccably tailored shirts that exude sophistication to casual wear that seamlessly blends comfort and style.  Franco's Lakeside Avenue and West Broad Street stores both offer a diverse range that caters to the modern man's every fashion need. Shirts, outerwear, trousers, and accessories – the options are as vast and varied as the tastes they cater to.

Expert Guidance:

Navigating the extensive world of Peter Millar menswear can be overwhelming, but fear not – Franco's two stores offer expert guidance from a knowledgeable staff who are well-versed in the brand's history and the nuances of each collection.  From sizing advice to styling tips, the personalized experience ensures that every customer leaves not just with a purchase but with newfound confidence in their fashion choices.

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